Danish brand, Danish design

7.62mm is the calibre of AK47 and standard NATO ammunition. 7SiX2's first products were genuine NATO and Warsaw Pact bullets (projectiles) plated in silver and gold. They were a hit amongst soldiers in 26 countries, who had the bullets engraved with their names. If you own the bullet with your name on... you won't get hit by it :-). We've come a long way since then, but will never forget our first motto: "Guaranteed to save your life.... or your money back!"

Designers:

Chief Designer: Before being contarcted by Georg Jensen to shape silver bowls with explosives, Chris had no backgroungd in jewellery or silver.Now, all his designs are crafted in precious metals, rather than expensive alloys, energetic materials and composites. Despite always considering himself an artist, he served with and worked for the British and Danish Army, once earning the highly deniable title of hero in the national press. Inspiration: Clear Danish lines, Conran's liveable minimalism, W Pact military simplicity.

"Function, Spirit and Form... in that order"

"No other attribute than simplicity is more important in design. Having designed mechanisms to withstand 18000 "G" and effects that take place in microseconds, I know this to be true. Although the world's natural tendancy is towards complexity, the most reliable and aesthetic man-made designs are not... and this is how man claims his independance from fate."

Davey Clarke
(Managing director and Chief designer for Urban Silver.)

Nick Ledingham.

(Chief designer for cockyfella, Paramor. Founder of Sterlingfamilia. Inspiration: Iconic symbols, Kitch, Goth, Cash.)

Iason Saris


(Artist, Art director. Inspiration: Goya of course... ha ha.)